Who We Are
Founded by Alkomasiya Holding and Hala Innovation, Erth Holding invests, builds and scales companies across the sectors shaping the Saudi economy.
Introduction
Founded by two leading Saudi business groups
Erth Holding is a Saudi investment and business-building platform established through the strategic partnership of Alkomasiya Holding and Hala Innovation, combining expertise across investment, real estate, construction, infrastructure, technology, and business transformation.
Alkomasiya Holding, part of Abyat and Jasarah Group, brings a strong track record in real estate development, infrastructure, and strategic investments. Hala Innovation contributes expertise in construction, operations and maintenance, supported by Hala Group Technology Investor, one of Saudi Arabia's leading technology investment companies and a shareholder in ATSS, bringing advanced technology, operational excellence, and innovation-driven capabilities to the platform.
Together, these complementary strengths enable Erth Holding to identify opportunities, build and scale businesses, forge strategic partnerships, and create sustainable long-term value in support of Saudi Vision 2030 and the Kingdom's future economy.
Investment · Real Estate · Construction · Infrastructure
Construction · Operations & Maintenance · Technology
Disciplined capital deployment guided by long-term conviction and Vision 2030 alignment.
Founding, incubating, and scaling operating companies across strategic sectors.
Cross-sector alliances with leading Saudi and international institutions.
Operational rigor, governance, and delivery capability inherited from both founding groups.
Foundation
Vision
“To be a leading Saudi investment platform that builds and scales the enterprises shaping the Kingdom's future economy.”
Mission
“To identify opportunities, forge strategic partnerships, and build sustainable businesses that create long-term value in support of Saudi Vision 2030.”
Our Values
Governance, transparency, and ethical conduct as the foundation of every partnership.
Uncompromising standards across investment, operations, and delivery.
Accountability to shareholders, partners, and the communities we serve.
Technology-enabled thinking that reshapes how businesses are built and scaled.
Decisive action and adaptability in a fast-moving national economy.
Long-term value creation aligned with environmental and social stewardship.
Differentiation
Erth's edge is structural: institutional-grade investment discipline, operators who build alongside management, a network of government and global partners, and a technology-first lens on every business we shape.
"We don't simply invest in businesses, we build them, strengthen them, and help them thrive."
Institutional-grade discipline in sourcing, structuring, and stewarding capital across cycles and sectors.
Operators who build alongside management — translating strategy into measurable execution.
Deep relationships with government entities, family offices, and global institutions aligned with Vision 2030.
A technology-first lens applied to traditional sectors, unlocking new operating models and margins.
A cross-sector network that opens markets, talent, and co-investment opportunities for every company we shape.
Partner With Us
Let's build the next generation of Saudi enterprises together.
