Erth Holding · إيرث القابضة
A Saudi investment and business-building holding company — headquartered in Riyadh, partnering across sectors aligned with Vision 2030.
Introduction
Founded by two leading Saudi business groups
Erth Holding is a Saudi investment and business-building platform established through the strategic partnership of Alkomasiya Holding and Hala Innovation, combining expertise across investment, real estate, construction, infrastructure, technology, and business transformation.
Alkomasiya Holding, part of Abyat and Jasarah Group, brings a strong track record in real estate development, infrastructure, and strategic investments. Hala Innovation contributes expertise in construction, operations and maintenance, supported by Hala Group Technology Investor, one of Saudi Arabia's leading technology investment companies and a shareholder in ATSS, bringing advanced technology, operational excellence, and innovation-driven capabilities to the platform.
Together, these complementary strengths enable Erth Holding to identify opportunities, build and scale businesses, forge strategic partnerships, and create sustainable long-term value in support of Saudi Vision 2030 and the Kingdom's future economy.
Investment · Real Estate · Construction · Infrastructure
Construction · Operations & Maintenance · Technology
Disciplined capital deployment guided by long-term conviction and Vision 2030 alignment.
Founding, incubating, and scaling operating companies across strategic sectors.
Cross-sector alliances with leading Saudi and international institutions.
Operational rigor, governance, and delivery capability inherited from both founding groups.
Foundation
Vision
“To be a leading Saudi investment platform that builds and scales the enterprises shaping the Kingdom's future economy.”
Mission
“To identify opportunities, forge strategic partnerships, and build sustainable businesses that create long-term value in support of Saudi Vision 2030.”
Our Values
Governance, transparency, and ethical conduct as the foundation of every partnership.
Uncompromising standards across investment, operations, and delivery.
Accountability to shareholders, partners, and the communities we serve.
Technology-enabled thinking that reshapes how businesses are built and scaled.
Decisive action and adaptability in a fast-moving national economy.
Long-term value creation aligned with environmental and social stewardship.
Focus Areas
Erth focuses on six strategic sectors that drive economic growth, align with national development priorities, and offer strong potential for business building and long-term partnerships.
Institutional-grade property development and yield-driven real estate portfolios across the Kingdom.
Integrated construction, facility management, and operations and maintenance delivery at scale.
Disciplined portfolio stewardship, capital allocation, and long-horizon value oversight.
Investing in and building the digital platforms and infrastructure powering the future economy.
Early and growth-stage capital for founders shaping Saudi Arabia's next generation of enterprises.
Sustainable energy, industrial capacity, and strategic infrastructure aligned with Vision 2030.
Approach
Investment is not a financial decision, it is a strategic one that begins with understanding the future and is measured by its ability to create sustainable value.
We invest with the mindset of a partner, not a financier. Success is measured not by the size of an investment, but by its impact, the strength of the companies, the durability of the partnerships, and the competitiveness of the businesses it helps build.
Every investment is anchored in decades-long conviction, not quarterly outcomes.
Alignment, trust, and shared purpose precede capital deployment.
Building durable competitive advantage inside every company we back.
Institutional rigor, transparent decision-making, and measured execution.
Backing technology-enabled models that reshape traditional sectors.
Value that endures — economically, environmentally, and socially.
Differentiation
Erth's edge is structural: institutional-grade investment discipline, operators who build alongside management, a network of government and global partners, and a technology-first lens on every business we shape.
"We don't simply invest in businesses, we build them, strengthen them, and help them thrive."
Institutional-grade discipline in sourcing, structuring, and stewarding capital across cycles and sectors.
Operators who build alongside management — translating strategy into measurable execution.
Deep relationships with government entities, family offices, and global institutions aligned with Vision 2030.
A technology-first lens applied to traditional sectors, unlocking new operating models and margins.
A cross-sector network that opens markets, talent, and co-investment opportunities for every company we shape.
Approach
Erth applies an integrated investment framework across six criteria: improving investment quality, reducing risk, and raising the probability of success before any decision is made.
Strategic Fit
How We Work
An integrated model linking investment, business building, strategic partnerships, and execution — converting opportunity into companies capable of growth and sustainability.
Identify Opportunity
Evaluate & Analyze
Structure the Deal
Establish & Develop
Raise Efficiency
Scale & Grow
Maximize Value
Identify Opportunity
Evaluate & Analyze
Structure the Deal
Establish & Develop
Raise Efficiency
Scale & Grow
Maximize Value
Deploying capital with institutional discipline into opportunities aligned with our long-term thesis.
Founding and shaping operating companies alongside management — from thesis to launch to scale.
Raising efficiency, unlocking new markets, and compounding value through active stewardship.
Convening capital, expertise, and networks — government, family office, and global — around each build.
Ways We Work Together
Success starts with choosing the right partnership model. Erth offers a flexible set of structures, tailored to each opportunity, partner, and market requirement.
Long-horizon alliances aligning capital, expertise, and market access around a shared thesis.
Co-founded operating companies with balanced ownership and shared governance from inception.
Equity participation — minority or majority — in businesses aligned with Erth's sector priorities.
Licensing and co-developing global technologies for the Saudi and regional market.
Serving as the in-market partner for international operators entering the Kingdom.
Structuring long-term concessions and delivery models with government entities and regulators.
Founding, scaling, and ultimately transferring operating platforms under agreed milestones.
The best partnerships are built on shared vision and long-term commitment.
Responsible Growth
Erth treats ESG as an integral part of how it invests and builds businesses — not a compliance exercise — embedding it throughout opportunity evaluation, partnership building, and business management.
Governance is a foundational pillar across all of Erth's activities — it builds trust, sharpens decisions, and sustains growth.
Roadmap
A phased build-out of an institutional investment platform, expanding partnerships and businesses across the sectors that shape the future of the national economy.
Phase One · 2026
Establishing the institutional investment platform, governance frameworks, and first anchor businesses across priority sectors.
Phase Two · 2027–2028
Scaling operations, deepening strategic partnerships, and attracting international capital, technology, and expertise into the Kingdom.
Phase Three · 2029–2030
Maturing portfolio companies into regional platforms and expanding Erth's footprint across the GCC and adjacent markets.
Strategic Priorities
The Case for Partnership
Choosing the right partner is the first investment in the success of any venture.
A long-horizon thesis, disciplined sector selection, and clarity on where enduring value is created.
Seasoned operators and investors who bring institutional judgment to every decision.
From thesis to launch to scale — an operating rhythm built for durable delivery.
Relationships built on transparency, mutual accountability, and shared conviction.
Institutional oversight, structured decision-making, and rigor by design.
Grounded intelligence across the Saudi economy, regulatory landscape, and Vision 2030 priorities.
Our Promise
We will remain a dependable partner — working with professionalism, leading with integrity, and always seeking the best path to shared success.
Get in Touch
Relationship Management
Business Development & Strategic Partnerships
info@erthholding.sa
Web
www.erthholding.sa
Location
Riyadh, Kingdom of Saudi Arabia
